7-Most Effective Mother’s Day Promotion Ideas for Restaurants
If you haven’t been living under a rock, you probably know that Mother’s Day is just a few days away. While it may not be as big as Christmas, it’s still an important event for restaurants and retailers to take note of. Diners are eager to connect with their favourite restaurants on this day and there are plenty of options available. Whether it’s indoor or outdoor dining, online ordering for pickup or delivery, or even catering and meal kits, there are many ways for restaurants to cater to their customers’ needs on this occasion.
That being said, it’s crucial for restaurants to spread the word about their Mother’s Day operations. Promoting these offerings requires a multi-faceted approach, utilising various methods across different channels and platforms. From email marketing and social media promotions to loyalty programs and promo codes, there are countless ways to boost bookings and increase revenue.
To help restaurants make the most of their on-premise and to-go operations, we’ve compiled a list of Mother’s Day promotion ideas for restaurants.
Mother’s Day Promotion Ideas for Restaurants
1. Social media giveaway
One great way to connect with your customers this Mother’s Day is by organising a social media giveaway. Have your followers share why their mom should receive a complimentary meal or voucher from your restaurant and select multiple winners. It’s a fantastic opportunity for customers to express their love for their mothers, while also boosting your social media presence. Don’t forget to request photos of the winners enjoying their prizes, which you can share on social media for even more exposure and interaction.
2. Mother’s Day discount deals
Assist your customers in making their Mother’s Day celebrations extra special with exclusive deals. You could offer a complimentary menu item like a dessert to make the offer even sweeter. If that doesn’t interest you, think about giving a unique discount using the coupon code “MOTHER” or “MOM”. Be sure to advertise this code extensively to ensure it reaches as many people as possible. Keep in mind, the discount won’t be effective if no one is aware of it!
3. Email marketing to boost awareness
Email marketing has always been a valuable tool for restaurants. In the past, a challenge was collecting diner’s contact information. Nowadays, it’s simpler than ever. Restaurants should start by using signup options on their website to gather email addresses. This is how loyal customers will stay informed about new menus, events, and promotions. Next, they can send marketing emails to their subscriber list showcasing Mother’s Day specials. Sending emails to customers is a great way to engage with loyal customers and attract potential ones too.
4. Offer freebies & gifts
In addition to giving away freebies to moms, why not add a gift to the mix as well? Any gesture that makes mom feel special on her special day will attract more people. Of course, roses and flowers are always a popular choice, along with delicious chocolates and other delightful surprises that demonstrate your care for your customers and your dedication to making the day unforgettable.
5. Customize your menu
Make your menu unique with exclusive Mother’s Day specials. In addition to the usual Mother’s Day restaurant promotions, why not create a special menu that is only available on this special day? Limited time offers always attract a lot of attention because people feel the urgency to try them out.
6. Encourage table reservations
Nobody enjoys waiting in line for a table at a restaurant or arriving only to find out that there are no tables available. This is particularly true on Mother’s Day when we definitely don’t want moms to wait. To prevent long wait times, lines, and unhappy customers, it would be great to offer a table reservation option. By encouraging people to book a table in advance for Mother’s Day, we can ensure that everyone gets seated smoothly on this busy holiday.
7. Picture Spot for Moms
Set up a picture-perfect spot in your restaurant where moms can capture special moments with their kids. Decorate it with props, good lighting, and cute Mother’s Day slogans. If you have the budget, consider renting a photo booth for instant polaroid memories. Don’t forget to display your Instagram handle on stickers around the corner and encourage guests to share their photos online by tagging you.
Try out these Mother’s Day restaurant suggestions, and your establishment will shine as a spot that truly celebrates special occasions. The decorations, deals, special menu items, and entertainment will attract moms and their children to your restaurant in a heartbeat.
Ready to make your future special occasions unforgettable for you and your customers? Discover our exclusive marketing platter packages and make your restaurant stand out among all! Contact us today and schedule a free 30-minute strategy call with the experts. Let’s make your restaurant shine!